Anime experience & Popularity in China

Although very strict when it comes to external culture influencing, the world of Japanese Anime has set a tone for its Chinese audience.
July 21, 2019

The impact of Anime in China stands out on a global scale due to the rather obvious huge population figures. Although very strict when it comes to external culture influencing, the world of Japanese Anime has set a tone for its Chinese audience. The country’s population embraces many trends coming from other countries such as Japan, the US, and Europe. Therefore, Anime comics together with Manga and Hentai have been welcomed on the Chinese market and embraced by its population.

Many animated movies together with comic books take the box office by storm. Although at first China has tried to fight the trend and bring its censorship and influence over Anime, young people would still prefer the original Japanese version. Because of its explosive success and acceptance from the audience, the Anime industry has managed to be worth more than $21bn in China. That is more than it values in Japan. China has also managed to organize many events and fairs that focus on Anime series and comic books, as well as merchandise inspired by them.

When asked what they enjoy the most about the Anime industry, Chinese people would simply reply they love the artistic skills and the simplicity of storytelling. Anime touches many emotional feelings and creates many scenarios that are attractive to the young audience. Soon enough, Chinese teenagers have started forming fanbases and fan clubs that would be dedicated to the world on Anima and Manga. Many children and teenagers find themselves through those characters and action that takes place in Anime. The themes chosen by Anime artists are some of the simple ones, that everyone can relate to and learn useful life lessons.

The fanbase in China is a market opportunity on its own. This is one of the reasons why China is trying hard to have its Anime artists and create its animations instead of importing them from Japan. However, Japanese labeled Anime and Manga comics are still more appreciated. Looking back in history, Anime was first shown on TV. Later on, people developed a taste for Japanese animation and started finding sources that would provide them with great content. While growing in popularity, China has noticed a possibility of investment and decided to create a market for it.

The popularity of Anime in China is still growing and has become a strong fanbase for those who enjoy this type of art. Other animations such as Manga and Hentai are also part of the Chinese culture now. Their influence on the young generation is strong and demand is higher than before. Chinese market takes advantage of the positive evolution of the Anime industry and besides Japanese creations, it is doing its best to bring original Chinese productions to the audience.

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